Dhaliwal Direct

Bollywood has changed a lot in the recent years and the complete team behind a movie has understood one factor. Whatever, they produce, should be promoted really well, and by using all channel of promotion. First time in history of Bollywood, three movies crossed the collections figure of Rs 100 crore.

In year 2011, Salman Khan has been able to make pretty good money and even the movies which he didn't expect much from, did very good on the box office. Bodyguard is considered among highly successful movies, but Salman wasn't expecting it to do that well. Same happened with Ready as well.

While SRK was able to sell his Ra.One even before launch and cover much of his cost, Don-2 seems to be little boring.

People like Imran Khan and Katrina Kaif did well with Mere Brother Ki Dulhan.

Zindagi Na Milegi Dobara was a good movie and it deserved good rankings.

Bodyguard 140 Crore
Ready 121 Crore
Ra.One 114 Crore
Singham 97 Crore
Zindagi Na Milegi Dobara 89 Crore

I have noticed that SRK has quite nicely advertised RA.One and Don2 online. I have seen them promoting their facebook page and also advertising with banner space on various websites catering to Indian audience. This move will help generate better revenues for online publishers as well and for a very small budget compared to other channels, the movie can be advertised well among online audience.

After the recent success of online video for Kolaveri Di on youtube, i am sure that bollywood will consider online media as a good way of promoting things.

I would consider that Kareena Kapoor and Salman Khan were the best people in the industry in 2011 in terms of earning potential.